Lower Parel, Mumbai
Drawing inspiration from the surrounding urban condition and keeping in mind the modularity of the product, the idea was conceptualized as an exhibition space held in a warehouse, where the products are displayed as art pieces. Imagined as a dark shell the double volume was painted black with a vibrant Yellow CONTAINER suspended from the ceiling, breaking the overall volume to create a "Space within a Space". The suspended Container adds to the industrial - warehouse concept as well as helps breaks the monotony of the set up. The yellow used is the brand colour creating the recall value.